These tags may also allow objects or things to collect data that can be accessed by internet applications and even help us take care of the environment. A great example would be the “blogging pigeons.”
“…an early protozoa on the Blogject species evolutionary chain. The Pigeon that Blogs is a project by Beatriz da Costa. It’s a pigeon, or more precisely, flock of pigeons that are equipped with some telematics to communicate on the Internet wirelessly, a GPS device for tracing where its been flying, and an environmental sensor that records the levels of toxins and pollutants in the air through which they fly. These are the bits of data that the flocks “blog.” They disseminate their flight paths, probably viewable on a Google Map, together with information about the current toxic state of the local atmosphere,” (Bleecker 4-5).
There you have it; an ingenious use of this sort of technology. A pigeon that is outfitted with one of these chips and a transmitter/receiver and environmental sensor is collecting environmental data to help us protect our planet and can automatically beam via RSS feed to our cell phones RSS feed reader to tell us how the smog conditions will be for that day.